SKITTLES: Over PROMISE THE RAINBOW

As part of a high-value community initiative, I produced a series of paid social ads built entirely in-house — from 3D elements to AI-generated voiceover. Each version was designed to land differently depending on audience, with programmatic variations tailored for Gamers, College Prospects, and Gen Z Trend Trackers.

The pieces ran across feeds and Stories as a coordinated flight, extending Skittles’ surreal tone into targeted subcultures and showing how a global brand can speak in multiple registers at once.

Role: Creative direction, art direction