Seth Dager is a creative director and artist whose career has spanned London, Paris, and New York.

His career began in Paris as a Junior Strategic Planner at BETC, where he worked on major accounts for Air France, Evian, and McDonald’s. During this time, he also collaborated with Diane Pernet — the world’s first fashion blogger — on her pioneering annual festival A Shaded View on Fashion Film (ASVOFF), the first short film festival dedicated to fashion, style, and beauty.

Seth later joined Zegna in New York as a Digital Media Specialist, developing video and digital campaigns for the U.S. market and partnering with merchandising and visual teams to deliver seasonal activations. He then moved to Giorgio Armani, where he was tasked with rebranding Armani Exchange following Giorgio Armani’s reacquisition of 100% ownership. There, he led the creation of a new brand identity across digital, print, and in-store content — repositioning the brand within the company’s portfolio.

At Mars Wrigley, Seth built and led the company’s first global in-house creative studio, known as The Digital Hive. Over nearly seven years, he directed a team that produced every paid digital campaign across the portfolio — including five Super Bowl commercials — delivering more than 5,000 assets annually for brands such as M&M’s, Snickers, Twix, Dove, Skittles, and Extra. The studio expanded to encompass shopper marketing, e-commerce, and global collaboration, setting a new standard for in-house content creation.

In 2023, Seth joined HelloFresh, where he was charged with developing a performance-focused in-house studio across multiple brands, including HelloFresh and Factor. Within the first year, his team in-housed over $20M in paid social production, scaling agile, conversion-driven content across OTT, YouTube, app, programmatic, and social platforms. By Q4, the studio had grown to produce 73% of all paid media assets across the portfolio, cementing its role as a central creative engine for growth.

Alongside his corporate career, Seth has cultivated an artistic practice rooted in biography, memory, and archive. He is a member of MoMA’s Young Patrons Council, where he serves on the Steering Committee, extending his role as a cultural advisor and advocate for contemporary art.

The Ezra Company is the culmination of this trajectory: an artistic, technological, and entrepreneurial practice that transforms fragments of life into coherence.

Born in Fort Wayne, Indiana, Seth’s work draws equally from Midwestern roots and global perspective — merging the intimacy of personal history with the scale of international creative leadership.