Zegna: The Challenger Project

Zegna — The Challenger Project (Proposal Introduction)

The Challenger Project is Zegna’s annual internal competition, pairing directors from across departments and regions to solve a pressing company challenge. Each year, two teams develop strategies, ideas, and creative responses that are presented to leadership.

For this edition, I was asked to collaborate with one of the teams and create a short film that visualized their proposed solution. The piece opened their presentation, framing their ideas within a cinematic introduction that gave the project clarity, momentum, and emotional weight.

Role: Creative direction, art direction, motion design, graphic design, editing