Mars: VidCon 2019

As a lead sponsor of VidCon, Mars Wrigley’s presence extended beyond the convention floor. For 2019, the brand built the Mouth Watering Maze — an interactive booth experience designed to draw creators and fans into its world.

To amplify it, I created a trailer that played before every talk and presentation throughout the week. Built from the campaign’s key visuals and thematic cues, the film invited attendees to step directly from the screen into the booth, turning a sponsorship into a lived moment.

Role: Creative direction, art direction, motion design, graphic design