M&M’S: SUPER BOWL 2019

To launch the new line of M&M’S Chocolate Bars, we built a Super Bowl campaign fronted by Christina Applegate. Alongside the main spot and teaser, I created a suite of social extensions that mirrored the humor of the commercial while giving it cultural reach beyond TV.

Shot in tandem with the broadcast production, these short pieces turned Applegate’s role into a meme-able presence — fast-turn content designed for Twitter, feeds, and stories in the lead-up to and during the game.

Agency: BBDO

Role: Creative direction, art direction, direction