Zegna: “My Stuff”

My Stuff was a recurring intranet column at Zegna, modeled after the Vanity Fair profile. Usually, employees answered questions as text transcripts — static, predictable.

When invited to participate, I reimagined the format. Instead of submitting a Q&A, I scripted, shot, and edited a short film myself. It became the first video installment of the series, turning an internal ritual into something cinematic and personal.

Role: Creative direction, art direction, direction, editing